Q: What’s the best way for small businesses to not only thrive but also survive?
A: A website.
In spite of the US economy’s eight-year struggle to get back to ‘normal’, many small businesses have learned how to stay profitable via the Internet.
The businesses that have done well during these hard times are the ones that understood how important it was to be technologically connected. They knew that having a good searchable website would be essential when it came to Business to Consumer (B2C) relationships and accessibility.
When Tim W. Knox, CEO of Knox Entertainment Group and successful entrepreneur, in an interview for entrepreneur online was asked, about small business, he plainly stated, “Yes. Every business should have a website. Period. No question. Without a doubt.”
Here are a few things small business owners need to know about web-savvy consumer expectations.
- Everyone searches the Internet first. The Yellow Pages used to be the go-to resource for business listings. Used to be. Now, thanks to smartphones and having the Internet at our fingertips, searchers can find that needle in the haystack store—with a Get Directions option to boot.
- Everyone loves a good branding story. And what could be a better way of telling your company’s story than through an informative and engaging website. This is where having great content and web copy comes in. Readers want it to be worth their while. Your story represents your business so don’t disappoint your readers.
- Your fiercest local competition doesn’t have a website. Doesn’t matter. You still need one. Small businesses need websites because other companies in your city that offer similar products or services have one. If local competitors are more active online than you are, you can anticipate that your chances of getting ahead during the initial research period, done by consumers, are highly improbable.
- Never underestimate the importance of damage control. Consumers have a lot of power when it comes to reviews. Even if you don’t have a website, customers can still leave reviews on platforms like Facebook, Google Reviews, Yelp, and Twitter that could potentially damage your brand. Give your company a voice by responding to comments. Counter criticism by telling readers what you have done or will do to remedy the situation as best you can. It’s called social media for a reason. Use it. Remember, even if you aren’t personally interested in developing a strong web presence for your business, your customers are already doing it for you.
A website should be an important part of your business. It not only represent who and what you want to project to your customers, but it also allows for 24/7 access to customers about your product, services and business. It markets for you when your doors are closed and it not only informs customers about your brand, but it also points them towards your direction.
QBOT is now helping small businesses realize their dream of becoming nationally connected, through personal website development. For more information on how QBOT can help your business call (888) 609-7268.